The Hybrid Company: Reach All Your Customers Through Multi-Channels Anytime, Anywhere




eBook Title for Download :The Hybrid Company: Reach All Your Customers Through Multi-Channels Anytime, Anywhere (Format : pdf , Language : English)

Plot :

From Publishers Weekly

Traditional companies that viewed the Web as a business opportunity (and became "hybrids") and not a threat are the ones standing strong after the dot-com fallout, argues Tiernan, e-business consultant to the Rutgers Graduate School of Management. Clear, realistic and well organized, her book lays out a strategic and tactical road map for reaching customers through all available channels, with helpful chapter summaries.

Copyright 2001 Cahners Business Information, Inc.

Review

"The Hyrbrid Company is an excellent bridge between real world problems and e-marketing solutions." -- Paul Miranti, Assistant Dean, Rutgers School of Management



Author(s) Book :Bernadette Tiernan
Publish Year :2001 Publisher : Dearborn Trade
You can check by ISBN10/ISBN13 : 0793142946/9780793142941
Pages :320

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